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Passing Off

Definition:
The substitution of one brand of goods when another brand is ordered.

Secondary Meaning

Definition:
A meaning for a trademark or service mark that customers associate with a particular brand of products or services. For trade symbols that are not inherently distinctive, distinctiveness must be acquired in order to be protected by a trademark or service mark.

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Trademark News

Patent and Trademark Experts Advise Midwest
Since the beginning of time, people have been developing better ways to do things, and for over 200 years the American patent and trademark systems have been there to protect and encourage innovation,

U.S. Government Brings Anti-Counterfeiting And Piracy Program To South Florida
“More than 90% of Florida’s exporters are small and medium-sized businesses. While trade allows these businesses to enter into new markets and grow their bottom lines, it also makes them especially vulnerable to intellectual property theft abroad,”

Conference on Protecting Your Intellectual Property in China and the Global Marketplace Set for Boston
The United States Patent and Trademark Office is sponsoring a two-day, free program.